The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.
90 minutes
70 questions
80% passing score
Validity period of 18 months
Disclaimer: Google trademarks are the property of Google Inc. This website is not officially affiliated or endorsed by Google Inc. in any way.
1.) What is an attribution model in Google Analytics?
2.) In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
3.) How would you track visitors coming from an email or newsletter campaign?
4.) How would you track visitors coming from an email or newsletter campaign?
5.) Which of the following is not a required parameter in the URL builder?
6.) Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
7.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
8.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
9.) What is a benefit of using Google Analytics for Remarketing?
10.) Which Analytics API allows you to access your Google Analytics account configuration data?
11.) You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
12.) Google Analytics can collect behavioral data from which systems?
13.) Why would it be useful to assign a value to your goal in Google Analytics?
14.) How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
15.) The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
16.) What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
17.) When you create a new Channel Grouping in a view, you can
18.) The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
19.) Which of the following is a benefit of using segments in your data analysis?
20.) True or False: Once a view is deleted it cannot be restored.
21.) What is an assisted conversion?
22.) When should you use manual tagging?
23.) Which of the following metrics would most strongly suggest a poorly performing website?
24.) Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
25.) You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
26.) Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
27.) When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
28.) The User ID feature is commonly used with which of the following website layouts?
29.) Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
30.) Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
31.) You web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversions?
32.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
33.) Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
34.) Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
35.) Which report would you use to determine the percent of your site traffic that has already been to your site before?
36.) Which dimension is not included in the Adwords reporting section of Google Analytics?
37.) What is the URL parameter that autotagging appends to an AdWords destination URL?
38.) True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
39.) You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
40.) What does the Time Lag report indicate?
41.) Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
42.) Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?
43.) Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
44.) The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
45.) The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:
46.) When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
47.) What reports would you use to determine if you should consider expanding your advertising to new markets?
48.) Auto-tagging is a feature that is used with which type of traffic?
49.) The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
50.) What is the main purpose of the Mutli-Channel funnel report?
51.) What is the main purpose of the Multi-Channel funnel report?
52.) You define a Destination URL goal by
53.) You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
54.) True or False: When a new view is created, it will show the historical data from the first view you created for the property.
55.) Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
56.) True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
57.) What are UTM parameters?
58.) Google Analytics can identify that two sessions are from the same user if
59.) What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
60.) Adding filters to a view in Google Analytics allows you to
61.) Which of the following metrics is available when Site Search tracking is enabled?
62.) You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
63.) You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
64.) Which of the following are “hit” types tracked by Google Analytics?
65.) Which of the following is a hit type tracked by Google Analytics?
66.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
67.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
68.) Which of the following is a valid tagged custom campaign?
69.) Which of the following could be measured by defining a goal in Google Analytics?
70.) Which of the following are possible uses of views within a single Google Analytics account?
71.) Which of the following are possible uses of views within a single Google Analytics account?
72.) Which of the following is a session level interaction?
73.) In the Linear attribution model,
74.) Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
75.) Your Multi-Channel Funnel reports have no data. What is the most likely reason?
76.) Which of the following is not a default Medium in Google Analytics?
77.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
78.) When configuring a goal, why is it useful to assign a goal value?
79.) Which of the following is an advantage of implementing Google Tag Manager?
80.) Which of the following are advantages of implementing Google Tag Manager?
81.) Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
82.) What is the first step of analytics planning?
83.) A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
84.) Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
85.) You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
86.) Which of the following are true about segmentation?
87.) You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?
88.) Which of the following would be most useful for optimizing landing pages?
89.) You should add Analytics Tracking code to your site ________________.
90.) Which of the following would you use to set up a custom alert?
91.) Google Analytics can recognize returning users
92.) Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
93.) Which of the following would you use to send data from a website to Google Analytics?
94.) Which of the following represents a macro conversion for an ecommerce site?
95.) Which are the four main parts of the Google Analytics platform?
96.) Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
97.) You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
98.) Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
99.) Which of the following is not a standard campaign parameter?
100.) You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
101.) Which of the following questions can be answered using the goal flow report?
102.) In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
103.) Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
104.) Which of the following would prevent destination goal conversions from being recorded?
105.) Which of the following would prevent URL destination goal conversions from being recorded?
106.) Which of the following would help you to determine the conversion value of a paid keyword?
107.) Which of the following are valid scopes for dimensions?
108.) Specifying a goal value allows Google Analytics to calculate ______ .
109.) You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
110.) Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
111.) Which of the following are examples of Sources?
112.) What is the hierarchy of the Google Analytics data model?
113.) Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
114.) You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
115.) You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
116.) Which of the following would you use to show two date ranges on the same graph?
117.) Which of the following types of data can be collected and reported in the Site Speed reports?
118.) A macro conversion
119.) Which of the following metrics would most strongly suggest a poorly performing landing page?
120.) When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
121.) Which of the following are dimensions?
122.) Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
123.) Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
124.) Which of the following are measures of traffic volume?
125.) Setting up goals allows you to see ________ .
126.) Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
127.) The demographics and interest category information in Google Analytics comes from
128.) Which of the following metrics shows the number of times your ads were displayed?
129.) You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
130.) Which of the following Behavior metrics shows the number of sessions that included a view of a page?
131.) Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
132.) Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
133.) It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
134.) True or False: When you share a link to a custom report, you share the data in the report.
135.) Which of the following Channels is part of the Default Channel Grouping?
136.) What is the purpose of the URL builder?
137.) Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
138.) The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?
139.) Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
140.) You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
141.) Which of the following technologies on your site influence how you implement Analytics?
142.) True or False: The order in which filters appear in your view settings matters.
143.) Digital analytics is
144.) You can adjust the report sample size in Google Analytics by
145.) Which of the following technologies or features can be used to add data to Google Analytics?
146.) Which of the following are possible uses of filters?
147.) Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
148.) You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
149.) Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
150.) Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
151.) You can combine a metric X with a dimension Y in Google Analytics
152.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
153.) Using filters, you can ________.
154.) If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
90 minutes
70 questions
80% passing score
Validity period of 18 months
Disclaimer: Google trademarks are the property of Google Inc. This website is not officially affiliated or endorsed by Google Inc. in any way.
1.) What is an attribution model in Google Analytics?
- A) the set of rules that determine which AdWords ads are credited with a conversion
- B) the set of rules for assigning sessions to new vs returning users
- C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
- D) the set of rules for assigning specific interest categories to each session
2.) In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- A) Assisted Conversion Value
- B) Conversion Rate
- C) First Interaction (Click) Conversions
- D) non of these metrics
3.) How would you track visitors coming from an email or newsletter campaign?
- A) By turning auto-tagging on
- B) Analytics will track visits coming from any campaign automatically
- C) By manaully tagging the destination urls of the campaign
- D) It is not possible to track visitors coming from non adwords campaigns
4.) How would you track visitors coming from an email or newsletter campaign?
- A) By turning auto-tagging on
- B) Analytics will track visits coming from any campaign automatically
- C) By manually tagging the destination urls of the campaign
- D) It is not possible to track visitors coming from non adwords campaigns
5.) Which of the following is not a required parameter in the URL builder?
- A) Campaign Name
- B) Campaign Medium
- C) Campaign Content
- D) Campaign Source
- E) All of these are required
6.) Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
- A) First Interaction model
- B) Last Interaction model
- C) Last Non-Direct Click model
- D) Linear model
7.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
- A) bounce rate
- B) avg. session duration
- C) pageviews
- D) conversion rate
8.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
- A) bounce rate
- B) avg. session duration
- C) pageviews
- D) conversion rate
9.) What is a benefit of using Google Analytics for Remarketing?
- A) You can target customers who have previously been to your site with customized creatives.
- B) You can create remarketing lists without making any changes to your existing GA tag.
- C) You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
- D) A and C only
- E) A, B, and C
10.) Which Analytics API allows you to access your Google Analytics account configuration data?
- A) Core Reporting API
- B) Embed API
- C) Management API
- D) You cannot access this data with an API
11.) You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
- A) Email traffic will always appear as referral and cannot be tracked separately.
- B) Email is a default medium in Google Analytics and will automatically appear in your reports.
- C) Email traffic can be tracked using manual tagging with UTM parameters.
12.) Google Analytics can collect behavioral data from which systems?
- A) E-commerce platforms
- B) Mobile Applications
- C) Online point-of-sales system
- D) A and B only
- E) A, B, and C
13.) Why would it be useful to assign a value to your goal in Google Analytics?
- A) Assigning a goal value allows you to track revenue from your conversions.
- B) Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
- C) Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
14.) How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
- A) Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
- B) Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
- C) Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
- D) In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
15.) The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
- A) Goals
- B) Segments
- C) Custom reports
- D) B & C only
- E) A, B, and C
16.) What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
- A) View filters
- B) Advanced Segments
- C) Report filters
- D) Custom Dimensions
17.) When you create a new Channel Grouping in a view, you can
- A) immediately select it in the Acquisition Overview and Channel reports
- B) apply it retroactively and see historical data classified by your new channel definitions
- C) change how reports display your data, without changing the data itself
- D) A and C only
- E) A,B, and C
18.) The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
- A) send data to Google Analytics from any web-connected device
- B) send data to Google Analytics from a kiosk or a point of sale system
- C) upload aggregated data tables to Google Analytics
- D) A and B only
- E) A, B, and C
19.) Which of the following is a benefit of using segments in your data analysis?
- A) You can compare behavior metrics for groups of users like Converters vs non Converters.
- B) You can analyze your users and/or their sessions according to single or multi-session conditions.
- C) You can isolate and analyze specific conversion paths using conversion segments.
- D) You can permanently modify the data in your view, for example excluding internal or bot traffic.
- E) A,B, and C only
- F) A,B,C &D
20.) True or False: Once a view is deleted it cannot be restored.
- A) True. Deleted views cannot be restored at any time.
- B) False. You have 35 days to restore a view after it is deleted.
21.) What is an assisted conversion?
- A) When one goal completion leads to another
- B) When one traffic source results in a later goal completion through another traffic source
- C) An AnWords view through conversion
- D) When an AdWords visitors returns to the site directly to convert
22.) When should you use manual tagging?
- A) You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
- B) You should use manual tagging for any non-AdWords custom campaign.
- C) You should use manual tagging to track only AdWords campaigns.
23.) Which of the following metrics would most strongly suggest a poorly performing website?
- A) Bounce Rate > 90%
- B) Bounce Rate < 90%
- C) % New Visits > 90%
- D) Avg. Sessions Duration > 5 minutes
24.) Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
- A) some visitors may have javascript disabled
- B) some visitors may be blocking cookies
- C) clicks and sessions are different metrics
- D) all of the above
25.) You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
- A) 1
- B) 5
- C) 2
- D) 0
26.) Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
- A) Remarketing
- B) Interest Categories
- C) Demographic reporting
- D) B and C only
- E) A, B, and C
27.) When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
- A) You are possibly targeting the wrong audience who is not as interested in your product
- B) The navigation between the second and third steps of the purchase process could be improved
- C) You should consider directing traffic through a different entrance point of your goal
- D) all of the above
28.) The User ID feature is commonly used with which of the following website layouts?
- A) Users can create an account on your website and log in on all types of devices
- B) Users can navigate between your website and multiple subdomains within one session
- C) Users must navigate to a 3rd party shopping cart domain to complete a purchase
- D) You have content that displays on another domain through an iFrame
29.) Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
- A) Ecommerce reports
- B) Multi channel funnels reports
- C) Interests report
- D) Goals reports
- E) Campaigns reports
30.) Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
- A) You can create your own custom channel grouping in addition to the default MCF Channel grouping.
- B) The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
- C) When you share a Custom Channel Grouping, only the configuration information is shared. You data remains private.
- D) All of these statements are true.
31.) You web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversions?
- A) www.example.com/thankyou.html
- B) www.example.com/thankyou.php
- C) www.example.com/thankyou/receipt.php
- D) All of these would trigger a goal conversion
32.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- A) Visits
- B) Ecommerce Conversion Rate
- C) Page Value
- D) Bounce Rate
- E) Pages / Visit
33.) Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
- A) Custom dimensions
- B) Goal tracking
- C) Data import
- D) Custom channel groupings
34.) Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
- A) Session (metric) + Page (dimension)
- B) Bounce rate (metric) / Event Action (dimension)
- C) Sessions (metric) / city (dimension)
- D) All of the above are valid dimension / metric combination
35.) Which report would you use to determine the percent of your site traffic that has already been to your site before?
- A) Behavior – New vs returning report
- B) Behavior – Frequency & Recency report
- C) Interests – Affinity categories report
- D) All traffic – Referrals report
- E) Ecommerce – Sales performance report
36.) Which dimension is not included in the Adwords reporting section of Google Analytics?
- A) Bid adjustment
- B) Keyword
- C) Invalid click
- D) Destination URL
- D) TrueView Video ad
37.) What is the URL parameter that autotagging appends to an AdWords destination URL?
- A) userid=
- B) _ga=
- C) gclid=
- D) clickid=
- E) utm=
38.) True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
- A) True. With analytics.js you can track across your domain and subdomains with no additional configuration.
- B) False. You must always set up cross domain tracking in order to track subdomains.
39.) You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
- A) set up a custom report
- B) set up Real-Time reporting
- C) set up an event goal
- D) set up a dashboard
40.) What does the Time Lag report indicate?
- A) Time lag between goal completions
- B) Lag on the load time of the site
- C) Time lag between the original session and a goal completion
- D) Time lag between page views in the goal funnel
41.) Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
- A) Traffic type
- B) Language
- C) Device Category
- D) B and C only
- E) A, B, and C
42.) Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?
- A) Location
- B) Campaign Medium
- C) Device Category
- D) Interest Category
43.) Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
- A) Segments are filters that permanently change your data.
- B) Segments let you isolate and analyze your data .
- C) You can use segments to build custom Remarketing lists.
- D) Segments represent either subsets of sessions or subsets of users.
44.) The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
- A) pageviews
- B) events
- C) transactions
- D) A and B only
- E) A,B, and C
45.) The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:
- A) pageviews
- B) events
- C) transactions
- D) A and B only
- E) A,B, and C
46.) When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
- A) changing the sampling rate in your view settings
- B) adjusting the session timeout control
- C) adjusting a control in the reporting interface for greater or less precision
- D) You cannot adjust the sample data
47.) What reports would you use to determine if you should consider expanding your advertising to new markets?
- A) Location and Language reports
- B) Frequency and recency reports
- C) Intelligence events
- D) Source/Medium report
48.) Auto-tagging is a feature that is used with which type of traffic?
- A) Any search engine traffic that is not from Google
- B) AdWords Campaign traffic
- C) Website referrals
- D) Social media referrals
49.) The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
- A) use Google Tag Manager for your Analytics tracking
- B) be able to generate your own unique IDs
- C) create a new Analytics account for User ID reporting
- D) all of the above
50.) What is the main purpose of the Mutli-Channel funnel report?
- A) To show which goals are bringing in the most revenue
- B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
- C) To analyze the funnel steps for multiple goals
- D) To see which channels resulted in the highest number of pageviews
51.) What is the main purpose of the Multi-Channel funnel report?
- A) To show which goals are bringing in the most revenue
- B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
- C) To analyze the funnel steps for multiple goals
- D) To see which channels resulted in the highest number of pageviews
52.) You define a Destination URL goal by
- A) creating a new dashboard to report only on the goal page
- B) adding the conversion ID to the tracking code on the goal page
- C) editing the view Goals and specifying the request URL of the conversion page
- D) adding the ecommerce code to the goal page
53.) You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
- A) Annotations
- B) Intelligence Events
- C) Real-Time
- D) Secondary Dimensions
- E) Advanced Segments
54.) True or False: When a new view is created, it will show the historical data from the first view you created for the property.
- A) True. Any new view will include all historical website data.
- B) False. Views will report data from the day they are created.
55.) Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
- A) Device Category
- B) landing page
- C) Campaign
- D) A and C only
- E) A, B, and C
56.) True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
- A) True: A session is considered a ‘bounce’ if the user views one page of the site and then leaves.
- B) False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.
57.) What are UTM parameters?
- A) parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports
- B) parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns
- C) parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic
- D) parameters that are added to your site for Event tracking
58.) Google Analytics can identify that two sessions are from the same user if
- A) the sessions happen in the same browser on the same device
- B) the sessions happen on the same day
- C) the sessions happen in the same browser
- D) the sessions occur within 30 minutes of each other
59.) What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
- A) Real Time reporting
- B) Segmentation
- C) View filters
- D) Multi-channel funnels
60.) Adding filters to a view in Google Analytics allows you to
- A) exclude visits from a particular IP address
- B) replace complicated page URLs with readable text strings
- C) modify historical data
- D) A and B only
- E) A, B, and C
61.) Which of the following metrics is available when Site Search tracking is enabled?
- A) Sessions with Search: The number of sessions that used your site’s search function at least once.
- B) Search Exits: The number of searches made immediately before leaving the site.
- C) Time after Search: The amount of time users spend on your site after performing a search.
- D) Search Refinements: The number of times a user searched again immediately after performing a search.
- E) All of the above
62.) You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
- A) The tracking code has been altered and is reporting incorrectly
- B) There is a new referral source that is directing a lot of new traffic to the site
- C) There is unidentified referral traffic that is likely bot traffic
- D) New pages or subdomains have been recently indexed in organic search
- E) All of the above
63.) You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
- A) The tracking code has been altered and is reporting incorrectly
- B) There is a new referral source that is directing a lot of new traffic to the site
- C) There is unidentified referral traffic that is likely bot traffic
- D) New pages or subdomains have been recently indexed in organic search
- E) All of the above
64.) Which of the following are “hit” types tracked by Google Analytics?
- A) events
- B) pageviews
- C) transactions
- D) all of these answers are correct
65.) Which of the following is a hit type tracked by Google Analytics?
- A) page tracking hit
- B) event tracking hit
- C) ecommerce tracking hit
- D) all of these are hit types tracked in Google Analytics
66.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
- A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
- B) You must modify your tracking code to support Smart Goals data collection.
- C) You must enable ‘Smart Goals’ in your property settings.
- D) The selected Google Analytics account must have at least 1000 sessions over the past 30 days.
67.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
- A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days.
- B) You must modify your tracking code to support Smart Goal data collection.
- C) You must enable ‘Smart Goals’ in your property settings.
- D) The selected Google Analytics account must have at least 1000 sessions over the past 30 days.
68.) Which of the following is a valid tagged custom campaign?
- A) www.example.com?utm_
campaign=fall&utm_medium= email&utm_source=newsletter1& utm_content=a1 - B) www.example.com?utm_medium=
referral&utm_source=example& utm_campaign=winter - C) www.example.com?utm_medium=
cpc&utm_source=mysearch&utm_ campaign=spring&utm_term= bacpacks - D) www.example.com?utm_medium=
email&utm_source=newsletter1& utm_campaign=spring - E) All of these are valid.
69.) Which of the following could be measured by defining a goal in Google Analytics?
- A) the percentage of visits that contain only one page view
- B) the percentage of visits that result in a site registration
- C) conversion rate
- D) the percentage of visits during which visitors spent at least two minutes on the site
- E) All of these could be measured by defining a goal in Google Analytics
70.) Which of the following are possible uses of views within a single Google Analytics account?
- A) to look more closely at traffic to a specific subdomain
- B) to look more closely at traffic to a specific part of a site (a page or selection of pages)
- C) to limit a user’s access to subset of data
- D) A and C only
- E) A, B, and C
71.) Which of the following are possible uses of views within a single Google Analytics account?
- A) to look more closely at traffic to a specific part of a site (a page or selection of pages)
- B) to limit a user’s access to a subset of data
- C) all of these are possible uses of views
- D) to look more closely at traffic to a specific subdomain
72.) Which of the following is a session level interaction?
- A) All of these answers are correct
- B) event
- C) social interaction
- D) pageview
- E) ecommerce transaction
73.) In the Linear attribution model,
- A) each touchpoint in the conversion path shares equal credit for the conversion
- B) the first touchpoint receives 100% of the credit for the conversion
- C) the last touchpoint receives 100% of the credit for the conversion
- D) the touchpoints closet in time to the conversion get most of the credit
74.) Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
- A) utm_medium, utm_campaign
- B) utm_term
- C) utm_source, utm_term, utm_content
- D) utm_campaign, utm_source, utm_medium
- E) utm_content
75.) Your Multi-Channel Funnel reports have no data. What is the most likely reason?
- A) You are not using Google Tag Manager
- B) You are not using Content Experiments
- C) You haven’t set up Goals Funnels
- D) You haven’t implemented Goals or Ecommerce
- E) You haven’t enabled demographic data
76.) Which of the following is not a default Medium in Google Analytics?
- A) organic
- B) referral
- C) cpc
- D) All of these are default Mediums.
- E) email
77.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- A) Pages / Visit
- B) Page Value
- C) Ecommerce Conversion Rate
- D) Bounce Rate
78.) When configuring a goal, why is it useful to assign a goal value?
- A) to determine the conversion value
- B) to attribute monetary value to non-ecommerce conversions
- C) to calculate ecommerce metrics
- D) to determine the number of visits to each of your pages
79.) Which of the following is an advantage of implementing Google Tag Manager?
- A) You can add Google Analytics tags to your site without editing site code.
- B) You can add AdWords tags to your site without editing site code.
- C) You can add non-Google tags to your site without editing site code.
- D) You can change configuration values in your mobile app without rebuilding a new binary.
- E) All of these answers are correct.
80.) Which of the following are advantages of implementing Google Tag Manager?
- A) You can add non-Google tags to your site without editing site code
- B) All of these answers are correct.
- C) You can add Google Analytics tags to your site without editing site code
- D) You can change configuration values in your mobile app without rebuilding a new binary
- E) You can add AdWords tags to your site without editing site code
81.) Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
- A) 33%
- B) 200%
- C) 0%
- D) 50%
- E) 100%
82.) What is the first step of analytics planning?
- A) Create your implementation plan
- B) Define your overall measurement plan and business objectives
- C) Document your technical infrastructure
- D) Implement Google Analytics
83.) A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
- A) Google Analytics does not keep track of sessions by default
- B) The visitor’s session expires after 5 minutes of inactivity
- C) The visitor’s session expires after 30 minutes of inactivity
- D) The visitor’s session expires once the visitor has exited your site
84.) Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
- A) one account, one property, one view
- B) one account, no properties, two views
- C) one account, one property, no views
- D) one account, two properties, two views
85.) You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
- A) Visits
- B) Bounce Rate
- C) Clicks
- D) Impressions
- E) Assisted Conversions
86.) Which of the following are true about segmentation?
- A) Segmentation should generally not be used without Real-Time reporting.
- B) Segmentation is a technique that should only be used by experienced analysts.
- C) All of these answers are correct.
- D) Segmentation allows you to isolate and analyze subsets of your data.
- E) Segmentation does not work on historical data.
87.) You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?
- A) Annotations
- B) Secondary Dimensions
- C) Real-Time
- D) Intelligence Alerts
88.) Which of the following would be most useful for optimizing landing pages?
- A) Pageviews
- B) Visits
- C) Unique Visits
- D) Bounce Rate
- E) Unique Pageviews
89.) You should add Analytics Tracking code to your site ________________.
- A) after implementation planning
- B) at the beginning of your fiscal year only
- C) before documenting your business objectives
- D) during measurement planning
90.) Which of the following would you use to set up a custom alert?
- A) Intelligence
- B) Content
- C) Conversions
- D) Real-Time
91.) Google Analytics can recognize returning users
- A) on websites, Android mobile apps
- B) Google Analytics cannot recognize returning users on any device.
- C) on websites, iOS mobile apps, Android mobile apps
- D) on websites only
92.) Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
- A) use a pivot table with two dimensions
- B) sort the table by sessions from highest to lowest
- C) add a primary dimension
- D) apply a table filter
- E) add a secondary dimension
93.) Which of the following would you use to send data from a website to Google Analytics?
- A) Campaign Tracking parameter
- B) none of these would be appropriate
- C) JavaScrip tracking code
- D) Google Analytics mobile SDK
94.) Which of the following represents a macro conversion for an ecommerce site?
- A) a completed sales transaction
- B) a click on a “buy” button
- C) receiving a product inquiry
- D) All of these are macro conversions for an ecommerce site.
- E) collecting a lead
95.) Which are the four main parts of the Google Analytics platform?
- A) Configuration, Processing, Report, and Recollection
- B) Configuration, Collection, Progressing, and Reporting
- C) Collection, Configuration, Processing, and Reporting
- D) Collection, Processing, Continuation, and Reporting
96.) Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
- A) revenue and average order value
- B) pageviews and bounce rate
- C) bounce rate and average session duration
- D) pageviews and revenue
97.) You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
- A) Real-Time
- B) Annotations
- C) Events
- D) Intelligence
98.) Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
- A) traffic by device category
- B) traffic by marketing channel
- C) traffic by geography
- D) All of these answers are correct.
- E) traffic by time of day
99.) Which of the following is not a standard campaign parameter?
- A) utm_adgroup
- B) utm_source
- C) utm_campaign
- D) utm_content
100.) You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
- A) Intelligence Alerts
- B) Secondary Dimensions
- C) Annotations
- D) Real-Time
101.) Which of the following questions can be answered using the goal flow report?
- A) Do visitors usually start my conversion process from the first step or somewhere in the middle?
- B) All of these can be answered using the goal flow report.
- C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
- D) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
- E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
102.) In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
- A) You need to start collection Real-Time data.
- B) The average length of videos on your site is 35 minutes.
- C) Users typically spend less than 2 minutes on each page of your site.
- D) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
103.) Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
- A) You will need to configure your goals in the unfiltered view
- B) There is no reason to maintain an unfiltered view
- C) Without one unfiltered view, you will not be able to use filter for multiple views
- D) An unfiltered view ensures that the original data can always be accessed
104.) Which of the following would prevent destination goal conversions from being recorded?
- A) There was a misspelling in the URL of the goal definition.
- B) The tracking code is missing from the conversion page.
- C) The match type in the goal definition is incorrect.
- D) All of these would prevent a destination goal from recording.
105.) Which of the following would prevent URL destination goal conversions from being recorded?
- A) The match type in the goal definition is incorrect
- B) There was a misspelling in the URL of the goal definition
- C) All of these answers apply
- D) No URL destination goals have been defined
- E) The tracking code is missing from the conversion page
106.) Which of the following would help you to determine the conversion value of a paid keyword?
- A) Multi-Channel Funnels
- B) CTR
- C) none of these answers
- D) Real-Time
- E) CPM
107.) Which of the following are valid scopes for dimensions?
- A) user level, session level, hit level
- B) session level, hit level
- C) non of these answers is correct
- D) campaign level, session level, hit level
- E) user level, campaign level, session level, hit level
108.) Specifying a goal value allows Google Analytics to calculate ______ .
- A) Revenue per Click
- B) Average Order Value
- C) Ecommerce Revenue
- D) Bounce Rate
109.) You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
- A) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
- B) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
- C) Create a new web property and add the new tracking code to the pages on the subdirectory
- D) Create a new view and apply an advanced filter that deletes page data outside the subdirectory
110.) Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
- A) JavaScript tracking code
- B) Google Analytics mobile SDK
- C) any of these would be appropriate
- D) Campaign Tracking parameter
- E) Measurement Protocol
111.) Which of the following are examples of Sources?
- A) google
- B) mail.google.com
- C) All of these are possible Sources.
- D) (direct)
- E) example.com
112.) What is the hierarchy of the Google Analytics data model?
- A) Sessions > Users > Interactions
- B) Interactions > Users > Sessions
- C) Users > Sessions > Interactions
- D) Sessions > Visitors > Interactions
113.) Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
- A) Search Engine Optimization report
- B) Site Search report
- C) Keyword report
- D) Affinity Categories
114.) You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
- A) Destination URL
- B) Keyword
- C) Campaign
- D) Ad Group
- E) Placements
115.) You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
- A) Operating System, and City as a secondary dimension
- B) any one of these options
- C) Goal Conversion Rate, and City as a secondary dimension
- D) City, and Goal Conversion Rate as secondary dimension
116.) Which of the following would you use to show two date ranges on the same graph?
- A) date comparison
- B) motion chart
- C) plot rows
- D) pivot table
- E) secondary dimension
117.) Which of the following types of data can be collected and reported in the Site Speed reports?
- A) All of these are tracked by the Site Speed reports.
- B) how quickly images load
- C) page-load time for a sample of pageviews on your site
- D) button click response time
- E) how quickly the browser parses a page and makes it available for user interaction
118.) A macro conversion
- A) always occurs prior to a micro conversion
- B) is a large revenue sale that is directly attributable to a display campaign
- C) occurs when over 50% of visitors buy an item
- D) occurs when someone completes an action that’s important to your business
- E) is your highest converting campaign
119.) Which of the following metrics would most strongly suggest a poorly performing landing page?
- A) Bounce Rate > 90%
- B) % New Visits > 90%
- C) Avg. Session Duration > 5 minutes
- D) Bounce Rate <90%
- E) None of these answers
120.) When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
- A) when encrypted
- B) in custom campaigns only
- C) never
121.) Which of the following are dimensions?
- A) % New Sessions
- B) Conversion Rate
- C) Bounce rate
- D) Region
122.) Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
- A) www.example.com/thankyou.
php - B) All of these would count as goals.
- C) www.example.com/thankyou/
receipt.php - D) www.example.com/thankyou.
html
123.) Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
- A) www.example.com/thankyou.html
- B) www.example.com/thankyou.php
- C) www.example.com/thankyou/receipt.php
- D) All of these would trigger a goal conversion
124.) Which of the following are measures of traffic volume?
- A) Margin
- B) Bounce Rate
- C) Avg. Time on Site
- D) Visits
125.) Setting up goals allows you to see ________ .
- A) a list of transactions
- B) ecommerce revenue
- C) bounce rate
- D) conversion rates
126.) Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
- A) Annotations
- B) Intelligence Alerts
- C) Real-Time
- D) Secondary Dimensions
127.) The demographics and interest category information in Google Analytics comes from
- A) the AdWords first-party cookie
- B) survey data filled out by users
- C) the DoubleClick third-party cookie
- D) information that you upload from your CRM
- E) Google Tag Manager
128.) Which of the following metrics shows the number of times your ads were displayed?
- A) CTR
- B) Clicks
- C) Pageviews
- D) Visits
- E) Impressions
129.) You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
- A) Custom Reports
- B) Segments
- C) Data Import
- D) Annotations
- E) Analytics Intelligence
130.) Which of the following Behavior metrics shows the number of sessions that included a view of a page?
- A) Unique Visits
- B) Visits
- C) Bounce rate
- D) Pageviews
- E) Unique Pageviews
131.) Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- A) Assisted Conversion Value
- B) Conversion Rate
- C) non of these metrics
- D) First Interaction (Click) Conversions
132.) Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
- A) credit card number
- B) tax amount
- C) purchase amount
- D) product SKU(s)
- E) billing city
133.) It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
- A) selling products or services
- B) all these options are equally relevant as business objectives for content publishers
- C) encourage engagement and frequent visitation
- D) collecting user information for sales teams to connect with potential leads
134.) True or False: When you share a link to a custom report, you share the data in the report.
- A) True. Sharing a link to a custom report shares the data in the report.
- B) False. Sharing a link to a custom report only shares a template for the report.
135.) Which of the following Channels is part of the Default Channel Grouping?
- A) Display
- B) Social
- C) Organic
- D) All of these are part of the Default Channel Grouping.
- E) Direct
136.) What is the purpose of the URL builder?
- A) to optimize landing pages
- B) using the URL builder is required in order to track AdWords visits
- C) to generate a URL with tracking parameters
- D) to generate the URL tracking parameters that need to be appended to an organic search result
137.) Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
- A) Browser
- B) All of these dimensions
- C) Device Category
- D) None of these dimensions
- E) Language
138.) The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?
- A) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
- B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
139.) Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
- A) Hour of Day
- B) Placements
- C) Campaigns
- D) AdWords Keywords
- E) Destination URLs
140.) You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
- A) 5
- B) 1
- C) 2
- D) zero
141.) Which of the following technologies on your site influence how you implement Analytics?
- A) responsive web design
- B) Flash and AJAX events
- C) query string parameters
- D) All of these answers are correct.
- D) server redirects
142.) True or False: The order in which filters appear in your view settings matters.
- A) False. Filters are no necessarily executed in the order in which they appear.
- B) True. Filters are executed in the order in which they appear.
143.) Digital analytics is
- A) all of these answers are correct
- B) the analysis of quantitative data from your business
- C) the analysis of data from your business and the competition
- D) the analysis of qualitative data from your business
- E) a process of continual improvement of the online experience
144.) You can adjust the report sample size in Google Analytics by
- A) adjusting the session timeout control
- B) any of these actions will adjust the sample size
- C) adjusting a control in the reporting interface
- D) adding a segment to your report
145.) Which of the following technologies or features can be used to add data to Google Analytics?
- A) Data Import, Measurement Protocol
- B) Real-Time, Intelligence
- C) Data Import, Intelligence
- D) Data Import, Real-Time
146.) Which of the following are possible uses of filters?
- A) report on only a subdomain or directory
- B) replace complicated page URLs with readable text strings
- C) exclude visits from a particular IP address
- D) include only traffic coming from a particular campaign
- E) all of these are possible uses of filters
147.) Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
- A) All of these are micro conversions for the site.
- B) use of the “customize your watch” tool
- C) a view of the home page
- D) an offline sale
- E) an online sale
148.) You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
- A) Behavior
- B) Audience
- C) Conversion
- D) Search
- E) Acquisition
149.) Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
- A) Assisted/Last Interaction Conversions
- B) Top Conversion Paths
- C) Path Length
- D) Conversion Value
- D) Time Lag
150.) Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
- A) Last Interaction model
- B) First Interaction model
- C) Linear model
- D) Last Non-Direct Click model
151.) You can combine a metric X with a dimension Y in Google Analytics
- A) if X and Y have the same scope
- B) as long as sampling is not required
- C) if X and Y are in the same channel grouping
- D) if X and Y have been precalculated together in an aggregate table
- E) If X and Y have the same campaign
152.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
- A) Campaign and Ad Content
- B) Source and Medium
- C) Campaign and Medium
- D) Source, Medium, Campaign, and Ad Content
153.) Using filters, you can ________.
- A) include data in a view
- B) exclude data from a view
- C) All of these answers apply
- D) change how the data looks in your reports
154.) If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
- A) The keyword played an assist role less often than it played a last click role
- B) The keyword played an assist role in exactly one conversion
- C) The keyword played an assist role in exactly five conversions
- D) none of these answers
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